LEADING telecommunications services provider PLDT Inc., through its consumer group PLDT HOME, said its fixed broadband subscriber base grew 14 percent year-on-year to almost 1.3 million in the first six months of the year.
PLDT HOME operations head Oscar Enrico Reyes Jr. added that quarter on quarter, their fixed broadband subscribers rose 4 percent as the company boosted its broadband programs with successful activations and superior digital products and services.
“Our most recent offering is the Smart Watch, which helps parents keep track of their children. This cool gadget for kids will enable them to take photos, play music, and when paired with the Telpad or a smart phone, they can also receive notifications, calls, and text messages,” he said.
PLDT continues to grow its fixed line business despite challenges from over-the-top players and the increasing shift to mobile devices.
Its home entertainment services running on broadband include PLDT HOME DSL and PLDT HOME Fibr, which serve as the foundation for value-added services such as linear IPTV with Cignal TV, catch up TV with Fox, and video on demand as offered by iflix, all of which are available at home and on mobile devices.
Meanwhile, its Data Sharing service enables customers to access Smart HOME through their mobile devices.
“This is best experienced with the country’s most powerful broadband, PLDT HOME Fibr, with speeds of up to 1Gbps,” the executive said.
PLDT Group’s consolidated capital expenditures for the first half of 2016 amounted to P20 billion, up 44 percent from the same period last year.
The higher capital expenditure level reflects the group’s continuing program to roll out high-speed data infrastructure on its fixed-line network – in the form of more fiber-to-the-home (FTTH) facilities – and its mobile network – particularly through the expansion of its 4G/LTE mobile network.
“As we strengthen our data infrastructure, we also make it easier for our customers to adopt web-capable devices such as the Telpad, FamCam, and the TVolution Stick as they start to live the digital life,” Reyes pointed out.
Telpad is a tablet that serves as the hub of digital services for the home. It can control home appliances thru WiFi and Infrared as well as the FamCam, a home monitoring security camera that transmits live footage to mobile devices. The TVolution Stick, launched in partnership with Intel and Microsoft, is a device that turns an ordinary TV into a personal computer.
“The TVo Stick, Telpad, FamCam, and Smart Watch are Smart HOME devices that are best experienced with PLDT HOME Fibr which can now reach 2.5 million households and is available in 3,000 areas nationwide,” Reyes added.
Last year, PLDT established partnerships with international content providers like iflix, Fox International Channels, and Da Vinci Learning to provide customers with a unified experience that brings together both content and connectivity.
Other integrated content and services offered by PLDT include Cignal on Telpad which allows subscribers to access select kid-friendly Cignal programs on Telpad, and Cignal on Broadband (Cignal over Fibr, and Cignal over DSL), the only IPTV service in the country.