PLDT Global Corp. (PGC) is seeking a bigger presence in the United States, given the big number of Filipinos residing and visiting that country.
As a wholly owned subsidiary of the Philippine Long Distance Telephone Group, PGC is committed to provide the best telecommunications services to Filipinos around the world.
PGC recently appointed PLDT US Mobility to sell its wide portfolio of voice products in the US that builds on the unique offering of the best IDD call services to 70 million people subscribed to the network of PLDT, Smart Communications, and Sun Cellular.
PLDT US Mobility makes calling convenient and affordable by offering retail phone cards and subscription-based products with no hidden charges: PLDT Usap Card (1-day and 30-day variants); Smart Tawag Buddy, Sun Call Home; Usap Pamilya; and Smart Regalo Load.
For the subscription-based service, Usap Pamilya offers a monthly subscription service that allows unlimited calling from the subscriber’s landline or mobile number in the US, to a maximum of three PLDT numbers in the Philippines.
In October, these products were showcased in an event for the Foundation For Filipino Artists Inc., (FFAI) a non-profit organization in New York City chaired by Loida Nicolas-Lewis that helps artists promote and develop their craft.
To reach the 2.5 million Filipinos in the US requires continuous expansion in terms of retail presence. PLDT US Mobility is currently available in select Filipino outlets through several trade partners that offer the aforementioned services.
One of its major partners is Seafood City Supermarket—the premier full service supermarket chain that offers a mix of Asian and Filipino-influenced foods. It has outlets located in Southern California, Northern California, Nevada and Washington ready to serve Filipinos in the area.
“Yes, in the US we have PLDT US Enterprise, meaning corp [corporate]market. What we plan to do is to go to the consumer market. When we went there we used to sell the traditional calling cards that we have been selling in Seafood City,” said Alex Caeg, president and chief executive of PLDT Global.