LEADING home digital services firm PLDT HOME added about 100,000 new wired broadband subscribers in the first half, posting double-digit growth compared to the same period last year.
This makes PLDT HOME the preferred wired broadband provider in the country as total subscribers exceeded the one million mark at the end of June 2014, more than double that of its nearest competitor.
The biggest contributors to wired revenues were PLDT HOME Fibr and PLDT HOME DSL with a combined 20-percent revenue increase.
In a statement, Philippine Long Distance Telephone Co. president and chief executive officer Napoleon Nazareno said, “In this highly competitive business, it is heartening to know that majority of the broadband market appreciate our products and services.”
He added, “We attribute this to the PLDT Group’s integrated approach through which we deploy various fixed line and wireless services that provide a range of high-quality voice, data, and multimedia services to our customers.”
PLDT’s fixed broadband services are PLDT HOME DSL and PLDT HOME Fibr which serve as a foundation for value-added services such as Pay TV, video on demand, and live streaming.
“Our growing broadband subscriber base will continue to increase as we move rapidly to the digital age where people are connected 24/7,” Nazareno said.
Meanwhile, PLDT vice president and head of Home Marketing Gary Dujali said, “Compelling content plays an important part in the growth equation. PLDT enables customers to experience the most engaging and compelling content in their favorite music, movies, games, sports, and TV.”
“PLDT is doubling our efforts to provide the communication tools required by customers nationwide. We are, for example, expanding the reach of our broadband internet services to families in far-flung provinces of the country through advance wireless technologies like the Time Division-Long Term Evolution (TD-LTE) to complement our fixed network,” Nazareno said.
PLDT’s extensive fiber optics network, which runs the length of the entire country, is now 88,000 kilometers long, four times more than that of competition.
“This unrivalled integrated network advantage will facilitate our efforts to deliver the most reliable service and the best experience for our customers,” Nazareno said.
PLDT reported earlier that the significant growth in its fixed line business for the first half of the year bucked the global downward trend in telco fixed line services, on the back of double-digit gains in data and broadband revenues.
“We are enriching our communications services with a growing portfolio of digital multimedia content and life solutions that address our customers’ various needs,” Nazareno said.