MOBILE-BASED loyalty marketing program AppCard closed its second round of financing with $20 million funded by the Philippine Long Distance Telephone Company (PLDT) and Alexander Rittweger, founder of marketing solutions provider Loyalty Partner.
On Thursday AppCard, an innovative marketing and loyalty platform for small and medium sized retailers, announced that it had raised $20 million in second tranche or Series B financing led by PLDT and Loyalty Partner.
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