PLDT remains upbeat on prepaid segment

Philippine Long Distance Telephone Co. (PLDT) continues to be upbeat about growing its prepaid mobile subscriber base, citing market segmentation as the key growth driver.

“As these strong numbers show, the prepaid category remains encouraging. We will continue slicing and dicing the market and offer services that are tailor-fit to the different segments served by Smart, Talk ‘N Text nd Sun,” said Orlando Vea, co-founder and chief wireless advisor of Smart Communications Inc.