SUBSCRIBERS of Philippine Long Distance and Telephone Co. (PLDT) and its wholly owned subsidiary, Smart Communications Inc. (Smart), will soon have unprecedented access to digital entertainment content from Walt Disney.
This comes after PLDT and Smart entered into a multi-year collaboration with Disney Interactive, the interactive entertainment arm of The Walt Disney Company Southeast Asia, to bring digital content offerings to users in the country.
The collaboration will offer subscribers access to the entire breadth of the Disney Interactive portfolio, which includes popular digital titles under the Disney, Pixar, Marvel, and Lucas Film brands such as “Frozen,” “Big Hero 6,” “The Avengers,” and “Star Wars,” among others.
“With this partnership, the first of its kind in Southeast Asia, users will now have access to an unprecedented amount of digital entertainment content from Disney,” PLDT and Smart president and chief executive officer Napoleon Nazareno said.
According to Nazareno these includes mobile and online games, visual e-books, value-added content services, and other co-branded mobile and home entertainment products for the combined 75 million mobile and broadband subscribers nationwide of PLDT and Smart.
This unique collaboration is the first direct partnership for Disney Interactive with a telco company in the Philippines.
“We have forged partnerships with the world’s biggest brands and digital companies in order to bring world-class services to Filipinos,” Charles Lim, executive vice president and Wireless Consumer head at Smart said.
“We have created value-packed bundles that cater to our subscribers’ unique lifestyle needs, and made sure that these are all backed up by the largest and most advanced network in the country today. These are the initiatives at the core of our ‘Internet for All’ message,” Lim added.
According to Lim, Disney’s collection of entertaining and engaging characters have captured the hearts and minds of Filipinos over the years, and Smart is more than proud to be able to bring the Disney magic to fans through their mobile devices.
Embracing digital technology
For his part, James Gray, general manager of Disney Interactive, said, “As Filipinos continue to embrace digital technology, it is pertinent that we provide fans content on these various multimedia platforms so they can enjoy the Disney experience at their leisure and convenience.”
For the initial offering, Smart subscribers will be able to get full and attractively priced access to Disney mobile game titles such as Marvel Avengers Alliance, Frozen Free Fall, Big Hero 6 Bot Fight and other offerings such as e-books and online games.
Smart subscribers will be able to easily download the mobile games from the GameX portal (gamex.ph/disney) and play them on their mobile devices. Users can conveniently purchase the games using their prepaid credits or charge it on top of their postpaid bills.