PLDT to cash in on movies

PLDT HOME is positioning itself to reshape the traditional way of watching television in the country though its TVolution.

“Movie watching, I think based on the research is that everybody watch movies. That’s the top 3 engagement in terms of research in terms of what they do in Internet, download videos and watch so that’s a huge chunk [of the market],” said Gary Dujali, Philippine Long Distance Telephone Co. vice president and head of PLDT HOME.