PLDT’s Smart to distribute Xiaomi devices in PH

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SMART Communications postpaid subscribers will now have variety of mobile phones to choose from after the mobile operator signed an exclusive tie-up with Chinese smartphone manufacturer Xiaomi to distribute Xiaomi devices in the country.

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“Smart is thrilled to be the exclusive telecom partner of Xiaomi in the Philippines. Both companies have a strong history of developing meaningful innovations for consumers, both in the devices and the services we offer the public,” said Ariel Fermin, executive vice president and consumer business group head at Smart.

Smart is the mobile unit of Philippine Long Distance Telephone Co. (PLDT).

Under the agreement, Smart will be the first and exclusive mobile provider in the country to offer Mi 4i to consumers nationwide as part of its growing list of devices available through Surf Plus Plans.

Smart will soon be announcing postpaid plan details and prepaid offers for the Mi 4i, as well as specific ways on how subscribers can get their hands on Xiaomi’s latest flagship device.

Announced in April in India, Mi 4i features a 5-inch 1080p full high-definition screen with the all-new Sunlight Display, and runs on a high-capacity 3120mAh battery. Mi 4i is also Xiaomi’s very first MIUI 6 device based on Android L.

Powered by a 2nd-generation Qualcomm Snapdragon octa-core processor, Mi 4i is a surefire entertainment powerhouse that allows users to enjoy streaming video and music on YouTube, SPINNR and iflix.

Smart also said that users will also be able to snap Instagram-worthy pictures and “selfies” using the phone’s powerful 13-megapixel main camera and 5-megapixel front-facing camera, and instantly upload them for friends and family to see.

And because the Mi 4i features dual-SIM LTE capabilities, users will be able to experience high-speed mobile Internet connectivity through Smart’s expansive LTE network nationwide.

Smartphone race
A relatively young entrant in the smartphone race, Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality technology doesn’t need to cost a fortune. It has gained attention around the world for its innovative devices offered at
incredible prices.

The company creates hardware, software, and internet services for and with the help of its Mi fans. With more than 61 million handsets sold in 2014, and products launched in Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India, Indonesia and Brazil, Xiaomi is expanding its footprint across the world to become a global brand.

Earlier, European mobile brand Prestigio said it is also aiming to have partnerships with Smart Communications and Globe Telecom.

“That’s the next phase, we’ve launched it with all of our partners, like our online partners like Lazada. There are already plans to partner with them,” Jojit Alcazar, Prestigio managing director told reporters on the sidelines of the launching of the Prestigio.

“Hopefully that’s the next step. Hopefully you can see it in Globe stores and Smart,” he added.

Sought for comment, globe corporate communications head Yolly Crisanto said in a text message, “We’ve said in the past that Globe is open to look at new opportunities for new businesses or partnerships, whether local or international, that will support our business strategy.”

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