isuzu dmax 01IN the automotive biz pickup trucks are the slowest to evolve—their bodyworks are still screwed onto chassis frames when cars have not been built like this since the ’50s.

That Isuzu sold its original D-Max in the Philippines for a decade says volumes not only about pickups’ glacial pace at change, but more important, how the buyers of these things accept it. Simply, it’s about not fixing what is not broken.

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