Mike Swift, the first Filipino in the USA to own a record label, will grace the third leg of the Yellow Ribbon Movement (YRM)’s PNoy Sports as it goes north on January 31.
Swift, who was born in the Philippines but grew up in New York City, co-founded the independent Head Bop Music in 1998. He has made a name in the US music industry but his heart’s home is the Philippines. He pioneered Road to Araneta, a gathering of local and international hip hop and rap artists on April 9, 2014.
Swift will promote his song “Idol Ko” with Kylie Padilla during the PNoy Sports event in Barangay Lourdes, San Miguel, Tarlac, inside the Hacienda Luisita.
YRM will bring the event to Tarlac to commemorate the birthdate of former President Corazon C. Aquino.
Eleven barangays from Hacienda Luisita will participate in the campaign to promote health and wellness and re-live ethnic sports in the Philippines. This is the third run of the highly successful campaign; the first was in August 2013 at the Quezon City Memorial Circle participated in by 700 children and their 210 parents/guardians, and the second run in November where almost a thousand children from Akap sa Bata Foundation, Leyte and Apolinario Mabini Elementary School were brought to Rizal Park to join the games.
“Ethnic sports is our tradition. We are proud to bring this to the North, particularly to Tarlac, the home of two great presidents and a national hero,” says YRM President Margie Juico, the proponent of the campaign.
Other celebrity singers and volunteers will join the fun Filipino games. Robbie Pangilinan