PNP taps Twitter vs. crimes

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The Philippine National Police (PNP) over the weekend started using the social media to combat crimes by launching the Twitter account @PNPhotline to be handled by the Police Community Relations Office.

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The @PNPHotline was created to increase police presence on social networking sites by providing real-time pro-active engagement particularly on Twitter, the PNP said in a statement.

PNP Public Information head, Chief Supt Reuben Theodore Sindac, said the added value of humanized tweets of @PNPHotline delight the netizens especially the younger audience and invite a more engaging interaction and conversation with the PNP.

It also helps build rapport between the police and netizens by fostering the public perception that the PNP is present and ready to listen to their concerns and issues affecting peace and order, Sindac said.

The @PNPHotline account rides on the popularity of Twitter in the Philippines, the 10th biggest user of the social networking site.

According to the Police Community Relations Office, “those who can’t come to Camp Crame or to the police station could express their opinion and complaints on our Twitter [account]and we will immediately take action on their concern.”

Anthony Vargas

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