Politics and the soap opera

The best time to watch television is during primetime, when the soap operas are showing and you get a taste of the breadth and scope of political advertising, nine months before the 2016 elections.

The non-campaign advertisements that are shown during this time reveal the kind of viewership these soaps have of course, and one can’t help but be glad for Pangako Sa’yo and On The Wings Of Love on ABS-CBN 2, Beautiful Strangers and My Faithful Husband on GMA 7. One imagines how many people these soaps employ (even if contractually), and ads mean a longer stretch of work for all of them.