Politics, Boss & the 23%

Two columns ago, I covered convergence and politics then politics and neuromarketing in the hope that doing so would refocus the kind of political communications we can have come 2016. It was not meant only for my colleagues in the profession of political consulting and/or management. It was for general reading to show that communications today is no longer a one-to-one proposition and reaching a target audience, voters, can scientifically be made, efficiently and economically. Whether it is effective is a function of the other side of the equation, the voters themselves, and whether the narratives are believable and candidates can be trusted.

Those two columns are inputs to this because the concept of Boss has been totally reframed as purely an echo chamber for the leader. But before going into that, let me again define politics as I have with my first column in this broadsheet. As I have said in classrooms and various fora where I talked about it, politics is not bad per se. The word politics is derived from the Greek “poli,” meaning ‘citizen’, and the Greek suffix “ics,” which denotes a body of facts or knowledge. So, the word “politics” literally means knowledge of being a citizen. Citizen is value neutral but Boss denotes hierarchy and power. So why is Boss uni-dimensional for BSA3 and yet is negatively viewed by him when some would be critical of his policies, plans and programs?