911 excels again
The Porsche production operations in Stuttgart, Germany once again was adjudged as having the highest quality benchmarks in JD Power’s Quality Study. In the Initial Quality Study run by US market research institute JD Power, the Porsche 911 was the best-placed vehicle overall and took top position in its segment for the fifth time in succession. The company’s main production plant in Stuttgart-Zuffenhausen also comes first in the factory rankings. In its segment, the newest member of the model range, the Porsche Macan, also took top spot. The survey was completed by over 80,000 private individuals, who rated 245 models from 33 manufacturers.
“Thrilled customers are what drives us on,” said Oliver Blume, chairman of the executive board of Porsche AG. “All of our staff work with great dedication every day to provide our customers with the very special Porsche quality. It is the result of intensive work that is characterized at every stage and in every area by a love for the perfect sports car.”
With its top place once again, the iconic 911 sports car took first spot for the fifth time in a row in the “Midsize Premium Sporty Car” segment. Customers in the US have thus been attesting since 2012 that this classic vehicle from Stuttgart-Zuffenhausen provides the best quality. In addition, the Porsche 911 is the model with the least number of complaints of all vehicles taking part in the study. The Macan came out on top in the “Premium Sporty SUV” segment, thus repeating its success of last year, when it took part for the first time.
Based on the results of their study, the US market researchers also produced an assessment of the production sites. In the factory evaluation for Europe/Africa, the main Porsche plant in Stuttgart-Zuffenhausen, where as well as the 911 the 718 Boxster and 718 Cayman models are also produced, was ranked in first place.
“Every Porsche is proof of our comprehensive quality standard,” said Albrecht Reimold, executive board member for production and logistics at Porsche AG. “Sportspeople judge them-selves in competition by data and KPIs – and that’s exactly how Porsche builds its sports cars too. Our employees are aware of this challenge, which is a joy and an incentive at the same.”
In the Initial Quality Study, JD Power annually surveys new car customers 90 days after their vehicle has been supplied. In this year’s 30th running of the study, new car drivers in the United States were surveyed between February and May 2016 on 233 criteria from a range of different categories. Properties and features that the owners are asked about include driving experience, and engine and transmission.