Porsche AG set new records for deliveries, revenue and operating results in the 2017 financial year, delivering a total of 246,375 vehicles (+4 percent) and increasing its revenue by five percent – to 23.5 billion euro or $28.8 billion. Its operating profit rose by seven percent to 4.1 billion euro or $5.2 billion (2016: 3.9 billion euro or $4.77 billion).
As a result, its operating return on sales increased from 17.4 percent in the previous year to 17.6 percent. At the end of 2017, Porsche employed 29,777 people, representing an increase of 8 percent compared to the previous year.
“This successful financial statement confirms our strategy. We are using our high earnings level to support an unprecedented future development plan,” explained Oliver Blume, chairman of the Executive Board of Porsche AG, at an annual press conference. In addition to making sizeable investments in its core sports car business, Porsche is also doubling its expenditure on trends for the future, with a commitment to invest over six billion euro or $3.67 billion in electromobility by 2022. The money will be spent on derivatives of the Mission E, hybridisation and electrification of the current model range, as well as on developing a charging infrastructure and smart mobility.
“We have succeeded in boosting our operating result by over 50 per cent within the last three years,” said Lutz Meschke, deputy chairman of the Executive Board and member of the Executive Board for Finance and IT. “With a profit margin of 17.6 percent, Porsche continues to be among the most profitable automobile manufacturers in the world. This is down to continuous improvements in productivity, our stringent cost management strategy as well as our outstanding product range,” he added.
Digitization, electrification and, connectivity are major challenges that require substantial investment. “Nevertheless, we are sticking to our strategic return target of at least 15 percent. We must and we will generate growth potential alongside the actual vehicle business. In the medium term, we want to generate a double-digit percentage of sales through digital services,” Meschke added.
Meschke is optimistic in his outlook: “Our aim for 2018 is to stabilise revenue and deliveries at this high level.” Porsche expects the next boost in sales to come when the Mission E, the first purely electric vehicle, hits the market.
Plans for derivatives of the Mission E are also under way: Recently, Porsche presented a production-ready concept study of the Mission E Cross Turismo at the Geneva Motor Show. The purely electrically driven Cross-Utility Vehicle (CUV) has a system power of over 600 hp (440 kW), a range of more than 500 kilometers and accelerates from 0 to 100 kph in under 3.5 seconds. The charging time is four minutes for a range of approximately 100 kilometers.
For the next ten years, Porsche intends to continue with a three-pronged approach, incorporating optimised combustion engines, plug-in hybrid models, and purely electric sports cars – all in typical Porsche style of course. “The regions of the world are developing at different rates. We are therefore gearing ourselves up as flexibly as possible for the transitional period,” said Blume.
Porsche also unveiled the 911 GT3 RS in Geneva. “The GT3 RS features the most powerful naturally aspirated engine Porsche has to offer,” said Blume, Porsche CEO. The new high-performance sports cars delivers 383 kW (520 hp) from a four-litre displacement, accelerates from 0 to 100 kph in just 3.2 seconds and boasts a top speed of 312 kph. Following the launch of the 911 GT3 and the 911 GT2 RS, this latest release saw Porsche present its third GT road-approved sports car within a year.
Also for society
Blume also emphasized the role of Porsche within society: “We never view our economic success in isolation. We always have a clear focus on the non-financial aspects of our business too – our social responsibility. We don’t see conflict between economic, ecological and social aspects. They must work in harmony with each other.”
Blume cites the subject of training by way of example. In 2017, 230 young people commenced training at Porsche. With the launch of the Mission E, the sports car manufacturer plans to increase the number of technical training again – from the current 106 to 156 in the future. A total of around 750 training places are currently available at Porsche. Through the integration year for refugees and the preparatory year, Porsche enables applicants who would have little opportunity on the basis of general selection criteria to gain foundation qualifications. Socially disadvantaged young people in South Africa, the Philippines and, since 2018, Mexico are trained as part of a collaboration with Don Bosco.
Through charitable donations totalling over 6 million euro or $7.34 billion, Porsche supported over 200 initiatives benefiting the environment, social and cultural projects, sports, education, and science in 2017. The sports car manufacturer also sponsors regional cultural and sports facilities, including the Stuttgart Ballet, the Gewandhaus orchestra in Leipzig and the “Turbo for Talents” project for young athletes.
Sustainable business also plays a large role in its core business: Since January 2017, Porsche AG has used 100 percent green energy. In addition, the sports car manufacturer is transforming its rail logistics transport into a completely carbon neutral process. In 2017, Porsche once again received multiple international awards for sustainable building. The company conducts its own internal audits to ensure that its suppliers implement the high ensuring sustainability requirements. In addition, the company intends to produce the Mission E using a CO2-neutral process.