Not just anyone can be part of the top-notch Porsche sales force. To be worthy of representing the hallowed Stuttgart name, sales consultants’ abilities must be up to speed much like the peerless vehicles of Porsche. Regardless of where they are, a Porsche sales consultant needs to abide by standards second to none.

The creation of the Porsche Global Certification System (PGCS) thus reflects the automaker’s earnest efforts at equipping its customer-facing workforce with the skills and tools to effectively convey the tenets of Brand Porsche. It is the first company in the industry to conceive of and implement such a global effort.

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