Porsche has been named the best corporate brand in Europe. Detlev von Platen, Member of the Executive Board for Sales and Marketing, explained why the company has such an outstanding reputation, and how it plans to maintain this reputation in future.
It was not a jury but rather consumers themselves who chose Porsche as the best brand in Europe in a representative survey conducted by the GfK market research institute. The survey results led to a “best brands” (Best European Corporate Brand in Europe) award for the sports car manufacturer. Dr. Kjell Gruner, head of Marketing at Porsche, accepted the award at a gala event at the Bayerischer Hof hotel in Munich that was attended by some 600 guests from business and industry, the retail trade and the media. Other awards were presented to Nivea as Best Product Brand, WMF as Best Growth Brand, and Amazon as Best Highest-Growth E-Commerce Brand.
“Best brands – the German brand ranking” was created in 2004 by the Serviceplan Group, GfK, ProSiebenSat.1 Media SE, WirtschaftsWoche magazine and the Markenverband (German Brands Association). Ströer SE became a partner of the awards organization in 2013, and the DIE ZEIT weekly newspaper joined this year.