Posh Nails celebrates 11th year with Anne Curtis


With so many nail salons springing up left and right, how does one choose the best?

First, it’s good to ask where this whole trend began: Which nail salon was the one that started it all, if this nail salon has managed to stay on top of the game for over a decade, and consistently updates its roster of products and services to meet international standards. With these considerations in mind, the answer may easily be forerunner salon Posh Nails.

The nail salon chain is marking its 11th anniversary this year with no less than Anne Curtis as its newest brand ambassador.

Anne, arguably the hottest female celebrity today, is taking her place among an elite roster of client-endorsers that Posh Nails has catered to for over a decade. These ladies include Cristine Reyes, Andi Eigenmann, Sam Pinto, Carla Abellana, Valerie Concepcion, Rica and Paula Peralejo, Kris Bernal, Ellen Adarna, Barbie Forteza, LJ Reyes, Nikki Valdez and Judy Ann Santos.

“Most of them are loyal clients who wanted to be part of the endeavor,” says entrepreneur Catherine Ilacad, owner of Posh Nails. “Some of them have even put up their own franchise. We’re very proud to welcome Anne into the family. She’s beautiful, comfortable in her own skin, and has remained so relatable despite her immense success. That’s part of what Posh Nails is all about.”

Now, as other new nail places fight to catch up, Cat recognizes the need to keep Posh Nails on the cutting edge. “I attend a yearly conference in Las Vegas to keep in touch with the trends. We have to keep introducing innovations. Our clients can look forward to more pampering service from Posh Nails, and definitely more branches around the country.” says Cat proudly.


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