IF you only want to know what time it is, you need go no further than your local discount store, where you can buy a perfectly serviceable automatic watch for just about what you would spend on lunch. However, if you are a lover of style, elegance, and precision, you would not be content with something that is mass-produced and utilitarian.

For you, a premium timepiece represents that marriage of prestige, precision, and handcrafted elegance that is unparalleled by any budget brand. That said, you might still be wondering how to go about choosing a premium timepiece.

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