President Aquino rebrands PH as "Asia’s New Darling" 

Upon being elected as the “Salesman-in-Chief” of the Philippines in 2010, President Benigno S. Aquino III has conducted an aggressive marketing campaign to revamp the old brand of the Philippines, from being known as “the Sick Man of Asia” into “Asia’s New Darling.”

In his remarks during the 17th Asia Pacific Retail Convention and Exhibition (APRCE) on Thursday at the SMX Convention Center in Pasay City, the President shared that the Philippines had once been among the least performing countries in many aspects as the country was “plagued” by “rampant corruption and impunity” in the past.