Print media here to stay


As a woman who contributed to the changing landscape of the journalism industry by making the Inquirer the top broadsheet in the Philippines, Maria Alexandra Prieto-Romualdez believes that print media will remain a journalism platform even as technologies and other multi-platforms become popular, especially among the youth.

Maria Alexandra Prieto-Romualdez, also known as “Sandy” with her peers, said that the journalism industry, especially the print media, is “changing” and “expanding into other multimedia platforms.”

But when it comes to the view that new media is replacing print media, she disagreed, saying that even if today’s generation is seeking for “free paper,” the print platform will stay.

“Key would be what kind of content you would put behind the table. We should be more conscious of what we put on the table [because]it is still the substance that the people want. [Print media] may go down, but it will still be there because it gives premium content behind the table,” Prieto-Romualdez said.

“New media is affecting the print. Everyone is affected by it,” she added.

Prieto-Romualdez delivered her presentation about the history, trends and future of the industry at the University of Santo Tomas’ CEO Series, saying that print media is the one that is still able to delve more and dig into the story.

“All media, as a fourth estate, should watch the steps of the government . . . remind the people that issues are still unsolved,” she said, referring to the media as a watchdog and messengers of truth.

Meanwhile, she agrees to the utilization of the multimedia news platforms for the print industry, as well as citizen journalism.

“The way that the citizen journalists source the news, it’s out there and that brings in more news. [Our part as journalists] should verify whatever it is that we get from them,” Prieto-Romualdez said.

Being able to work in the industry for a long time and becoming a president of the Philippine Daily Inquirer for 15 years, Prieto-Romualdez said that the success of a newspaper comes from a great teamwork from the editorial heads and staff, down to the reporters and correspondents.

“What people don’t realize when putting up a newspaper is the teamwork . . .If you want to have a great teamwork, you should have mutual trust and respect. When you have that, I think you have the highest level of teamwork,” the Inquirer chief executive officer and president said.

“They think that editorial is only the [way of]success of the paper, but it is not. It is really having mutual trust and respect,” Prieto-Romualdez said.


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