THAI oil firm PTT Philippines has joined the mobile technology bandwagon in a bid to expand its presence and reach out further to its customers, particularly motorists who are using traffic and navigation apps.
Starting Friday, PTT service stations will be visible on smartphones through GPS-based navigation program Waze.
The Waze app will provide information on the location of the nearest PTT station and other relevant information that include safety tips for motorists.
Taking advantage of the technology in this age of social media, PTT Philippines president and chief executive officer Sukanya Seriyothin said at least 50 of the best PTT stations would be featured on Waze’s maps.
“This is an opportunity for us to bring our stations, our products and services, closer to our consumers,” said Seriyothin.
For smartphone users with Waze app, this would also allow them to get updates on gas prices and they could also report road accidents, hazards, traffic jams, police blocks, and other similar road incidents.
It also advises users on the best route to their destination to avoid traffic jams.
“The PTT logo will be more visible on Waze and motorists are also given directions to the nearest PTT service stations,” Seriyothin said.
To get more details about PTT, motorists just need to click on the pin (PTT logo) and details that include options to navigate, the station’s phone number, and even the PTT website would pop up.
To date, PTT Philippines has a total of 82 retail stations in Luzon and in Cebu in the Visayas.
Waze reportedly has a global audience of more than 80 million users. In the Philippines, more than 330,000 Wazers use this app.