PUBLiCUS taps mobile for governance survey

PUBLiCUS Asia Inc. has upgraded its research arm by shifting from the traditional pen and paper interviews (PAPI) to computer-assisted personal interviewing (CAPI), developing its own mobile survey application, known as VOX Survey, that is designed to deliver fast turnaround times and a more accurate, more actionable picture of what the people think.

By leveraging on technology, PUBLiCUS can deliver survey results in real time while these are still relevant and top-of-mind, company founder and CEO Ma. Lourdes N. Tiquia said, adding that in contrast to the top commercial polling firms’ turnaround time of one month or more, it is possible to provide survey data in a shorter time.