PyeongChang Winter Olympics—a springboard for attracting international conferences to Korea

While the enthusiasm of the 2018 PyeongChang Winter Olympics is still on fire, Korea Tourism Organization (KTO) –MICE Bureau is organizing a series of road shows across America and Europe from March to April, to promote Korea as an ideal destination for international conferences and meetings.

Korea is the most sought country for conventions according to the latest UIA Global Meetings Statistics report where Korea ranked number one with 997 meetings hosted in 2016. Last year, Korea had difficulties attracting business events due to certain political issues with North Korea. However, the amicable efforts shown by North Korea and South Korea during the 2018 Winter Olympics have caught public attention. KTO leverages this historic moment of unity to showcase Korea as a safe country and to invite international associations and groups to host meetings in Korea.