Q&A with Nigel Waters, Cloudmark sales director


Tech Times: What is Cloudmark? Why is it named such?
Waters: Cloudmark is named after a fictional language in a science fiction novel “A Fire Upon the Deep” by Vernor Vinge. Cloudmark builds messaging security software that protects communications service provider networks and their subscribers against the widest range of messaging threats. Only Cloudmark Security Platform delivers instant security and control across diverse messaging environments, enabling communications service providers to create a safe user experience, protect revenue and safeguard their brand, while streamlining infrastructure and reducing operational costs. Cloudmark’s patented solutions protect more than 120 tier-one customers worldwide, including AT&T, Verizon, Swisscom, Comcast, Cox and NTT.

Tech Times: How does Cloudmark help in preventing spam SMS?
Waters: Cloudmark prevents spam SMS by deploying its software into mobile operators’ networks, where it automatically detects spam, fraud and other malicious types of SMS traffic.

Tech Times: How significant is Cloudmark in the Philippine market?
Cloudmark is entering the Philippines market, and as yet we are not announcing any customers. We are discussing our solutions with all of the Philippine operators and view the Philippine market as an important one to focus on.

Tech Times: How do you detect the origins of the spam SMS?
In the Philippines, do you have any idea what mobile network has the prevalence of receiving spam SMS?
Waters: We detect SMS spam via a wide range of techniques, including content filtering based on the data in Cloudmark’s Global Threat Network, examining traffic behavior and sending patterns of subscribers and other network sources. All networks in the Philippines are experiencing problems due to subscribers receiving SMS spam, and we would not say that any one operator has a prevalence of this problem more than others. SMS spam and malicious messaging exists in all network globally and has for some time. Many factors help create positive factors for this among them are growing subscriber numbers, more techniques to send spam e.g. Simboxes, cheaper rates to sned SMS like unlimited and bulk packages, growth in smartphone adoption are just a few of the reasons.

Tech Times: Who are Cloudmark’s top clients worldwide?
Waters: We have many Tier 1 operators around the world benefiting from our solutions including AT&T, Verizon, Bell Mobility, Sprint, Vodafone, Claro, Airtel, SingTel Optus, Telus, T-Mobile, Idea, Aircel, Telecom Personal among others.

Tech Times: Any plans to turn this into a mobile app?
Waters: Cloudmark works with some mobile operators already to report spam from mobile messaging applications. However Cloudmark feels that the best approach is to stop spam in the network so that it protects all subscribers, not only those with specific apps or smartphones.


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