QC sets deadline for billboard operators

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BILLBOARD owners and contractors are given until January 10 to submit their position papers on the proposed master plans on billboards, as resolved in the public hearing with 185 stakeholders on December 16 at the Makati City Hall.

City Councilor Leonardo Magpantay, chairman of the Housing, Urban Development and Resettlement Committee said they should submit their position papers on relevant provisions of the draft billboard and signage master plan to his office at the 19th Floor of city hall.

“This is to ensure that their views and inputs will be duly considered and, if feasible, adopted into the final master plans that the City Council will ratify through an ordinance,” he said.

The master plans contain proposed rules, regulations and other matters involving the design, construction, installation and maintenance of billboards and signage in Makati.


As proposed, no billboard or electronic display shall be allowed within 50 meters of the outermost portion of all interchanges or right-of-way of all underpasses, bridges, station/terminal/inter-modal/multi-modal structures. Also, no billboards must be erected on top of buildings and structures.

Billboards will also be prohibited within 50 meters from the center of an intersection so as not to distract motorists and reduce, if not eliminate, the risk of vehicular accidents.

No parts of billboards or electronic displays, including support structure, shall be placed upon natural features like trees, rocks and the like.

Billboards or electronic displays should not obstruct any emergency exits, fire escapes or other openings of all buildings in the city.

Using them to wrap buildings shall also be prohibited, particularly on all types of residential and office buildings and above-grade parking buildings where exhaust venting may be severely compromised and where occupants may be deprived of natural light, ventilation and view.

Under the proposed signage master plan, a maximum of only six pieces of signage shall be allowed per building to prevent clutter.

Temporary signs limited to hangings such as buntings, banners and posters mounted on existing posts, fences or buildings, should show date of expiry with a maximum of 30 calendar days, renewable.

Removing the temporary signage shall be at the owner’s expense, or if removed by the City the costs should be charged to the owner’s account.

A board tasked to review content and design will be constituted after the passage of the ordinance adopting the billboard and signage regulations.

The city government invited them to also submit their nominations for the composition of the said body preferably together with their position papers.

Among those who participated in the morning session of the hearing were regulators from the departments of transport and communication, public works and highways and the Metro Manila Development Authority, the academe, church, engineering associations, media, barangay officials and city government personnel.

The barangay officials, in particular, aired their desire to be involved in the monitoring of billboards that proliferate in their barangays without their prior knowledge. They also said that billboard operators should also seek a barangay clearance before erecting a billboard structure.

The afternoon session was participated by members of the billboard industry, private businesses, developers, advertisers and other sectors and city government personnel. Among the concerns were: a) the maximum number of signage that can be allowed per building; b) the basis of the charges and fees for a permit and c) the space within the 50-meter distance from an intersection that should be free from billboards.

Details of the Makati City Billboard and Signage Master Plans for 2013-2023 can be accessed at the website of the city government, the Makati Portal at www.makati.gov.ph.

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