Better product and service quality are vital to the Philippines, according to the National Quality Infrastructure (NQI) study.

“Many products that come to the country are patronized by Filipinos because of price and quality,” said Cirila Botor, president of Philippine Metrology, Standards, Testing and Quality Inc. (PhilMSTQ), a nongovernment organization (NGO) that launched on Thursday “Quality Matters,” an advocacy for an improved NQI in the Philippines.

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