Rags2Riches taps FedEx for global market


Eco-ethical lifestyle company Rags2Riches (R2R) has partnered with shipping and logistics provider FedEx to bring the company’s artisan products to the global market.

R2R said it tapped FedEx for fast, reliable, and specialized solutions to support its shipping requirements.

“There were other shipping or logistics providers that we approached. However, they would just give a one-time discount. It was FedEx that showed the initial trust even if we did not have a good track record at the time, said Reese Fernandez-Ruiz, R2R president and co-founder.

Fernandez-Ruiz added that FedEx provided R2R with a special shipping rate that has enable the company to give reasonable pricing for its customers abroad.

The partnership aims to ensure that the company can share the artisans’ stories apart from bringing these artisan products to the global market.

The company also shared that through the support from FedEx, R2R’s online store had an increase in customer purchases from US, Europe, Canada, Australia, and the ASEAN region.

“FedEx has offered a special SME (small, medium enterprise) rate to R2R for its shipping services. This enabled our customers worldwide to choose shipping fees and transit times that match their needs – two to three days for International Priority and three to five days for International Economy,” R2R cited.

It continued, “With FedEx providing access to its services in over 220 countries, R2R gained access to the global market which, in turn, gave the artisans access to better lives. FedEx provides additional discount for bulk shipments.”

Meanwhile, R2R noted that the company is a catalyst of inclusive development, aiming to bring positive changes to artisans by providing them with livelihood opportunities, as well as design and market programs.

Fernandez-Ruiz said R2R started as a small organization that wanted to do a lot for the Philippines.

“We wanted a kind of business that supports and enriches the livelihood of artisans that is profitable and doesn’t rely on grants and donations. It was a very worthy cause but our success was an uphill climb as it was difficult to put together communities that would consistently create quality products that the market would love,” she added.

For its part, FedEx said it shares the same “people-first” corporate philosophy, as its founder and CEOR Frederick Smith believes that when people are placed first, they will provide the highest possible service and profits will follow.



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