MIKE WOOTTON
MIKE WOOTTON

Interesting that a recent survey by Which magazine in the UK discovered that the one thing that consumers disliked the most across all aspects of consumerism was dealing with call centers and automated telephone systems. Fifty-three percent of consumers put these twin issues at the top of their list of pet hates. “Call centers and telephone systems are the biggest customer service gripes by far. Firms need to up their game—those that don’t give customers the care and attention they deserve risk losing out to their competitors.”

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