Real Bank, one of the more progressive thrift banks in the Philippines today, is gearing for further growth by strategically expanding its branch network and offsite ATM’s based on key economic indicators of local businesses, particularly the micro, small and medium enterprises (MSMEs).
The expansion will target communities that the bank serves.
Currently, Real Bank has a coverage of 24 branches. The branch network grew from four branches in Cainta and Masinag, Rizal, and in Malolos and Guiguinto, Bulacan, to additional locations in San Fernando, Pampanga, Laguna, Cavite, Batangas, Metro Manila and again in Rizal and Bulacan. The head office can be found on Timog Avenue, Quezon City.
According to Samson Ngo, first vice president for Branch Banking Group, “2013 is the year of positive change and growth which the organization has been planning for in the last couple of years.
As we further develop our relationships with the communities we are present in, we’ve been discovering a number of micro, small and medium enterprises present in those communities that need assistance in understanding basic banking services. Some of which are from several provinces away, but because of the relationship established by our Real Bankers, we have now become the subject matter expert for some of these MSMEs.”
Besides the decision to increase its branch network and offsite ATM presence, Real Bank’s product and service offerings were also reviewed and tweaked in order to cater to the specific market of MSMEs. Products that offer escalating interest rates and special products with period lock-ins are now part of the roster.