Despite the rising penetration of smartphones in the Philippines, Japanese company Fujifilm just shrugged off this potential threat in the camera industry.

Marilen Catanghal, senior marketing leader at Photo and Electronic Imaging Division of Fujifilm Philippines, stressed that the quality of phone cameras are not as good as consumers/professional cameras, like compact digital, DSLR (digital single-lens reflex), mirrorless, among others.

Premium + Digital Edition

Ad-free access


P 80 per month
(billed annually at P 960)
  • Unlimited ad-free access to website articles
  • Limited offer: Subscribe today and get digital edition access for free (accessible with up to 3 devices)

TRY FREE FOR 14 DAYS
See details
See details