PRINCESS Kumalah Sug-Elardo has been the poster lady of coffee in ARMM since she organized her cooperative, the People’s Alliance For Progress Multi Purpose Cooperative (PAP-MPC) in 2009 with just P170,000 in capital. Seven years later, the coop now counts about P15 million in assets, a growth of almost 1,000 percent.

Since 2012, when the ladies of ECHOsi Foundation visited her town and Chit Juan of the Philippine Coffee Board Inc. and of International Women’s Coffee Alliance (IWCA) Philippine chapter spoke to the local farmers on proper coffee harvesting, Princess found herself rewarded with better coffee harvests over the years.

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