THERE’s a new humanitarian marker along EDSA— the Philippine Red Cross (PRC) Tower—a symbol of the PRC’s growth through the years and a mark of its strong commitment to humanitarian service.
“This is the first ever building of this kind to be acquired by the Philippine Red Cross and it represents the modernization of the PRC and its transformation into an organization that is capable of providing a wide range of services to make it the premier humanitarian organization in the country,” PRC Chairman Richard Gordon said.
The PRC Tower houses a state-of-the-art Operations Center, a modern blood bank and other facilities and equipment for communications and disaster response and management. Gordon stressed that with the new location, the PRC is even more accessible to the public.
“With our new building, we want to assure our stakeholders and beneficiaries that your Philippine Red Cross will become a better Red Cross, home to the finest humanitarian volunteers and employees which provides the best humanitarian services,” PRC Secretary General Gwendolyn Pang said.
The building, located along EDSA corner Boni Avenue, was acquired by the PRC in 2013 through the effort of the PRC Board of Governors. The tower sits on an 837 square meter lot.
“We want to bring the Philippine Red Cross closer to the people so we can better carry out our mandate of alleviating human suffering. The Tower is a tangible manifestation of the PRC’s formula of success: Volunteers + Logistics + Information Technology = A Red Cross that is Always First, Always Ready, Always There,” Gordon said.