The long wait is over.
Filipino fans of American rock band Red Hot Chili Peppers will finally see them in the flesh and hear them live as the first 7107 International Music Festival takes over Clark Freeport Zone’s Global Gateway Logistics City (GGLC) in Pampanga on February 22 and 23.
Filipino-Canadian Mike Pio Roda made the official announcement on Tuesday at the official press launch of 7107 IMF, adding that the world famous rock group will not only perform a set or two for their first Philippine visit, but will be featured in a full concert. Roda is the festival’s producer is co-founder.
The 7107 IMF is a music extravaganza, which is set to raise the curtain on the Philippine concert this year. The two-day music fest is expected to gather more than 20,000 concertgoers in Pampanga from across the country, Asia and Europe.
Asked by The Manila Times why Red Hot Chili Peppers (RHCP) was chosen to headline what will surely be the country’s biggest music fest, executive producer Tina Herrera replied, “I grew up in Long Beach, California so I’m a Southern Cali girl, and they were a very big influence when I was growing up in terms of my musical taste.”
Herrera, whose impressive background includes co-producing the bi-annual Philippine Fashion Week with the Espino brothers, further revealed that it was quite a tedious process to get the band to agree to their group’s offer.
“It wasn’t easy to get Red Hot Chili Peppers—that, I would have to admit. We started negotiations about seven months ago. And before they even said yes, we had to fly one of their road managers here.”
A man with 35 years of experience in the international music festival scene, Herrera’s group had to pass specific requirements before they sealed the proverbial deal.
“He spoke to the security team, the suppliers—everyone. It was a very difficult process but I really appreciated the whole thing,” Herrera admitted. “It gave us a better understanding of the kind of level we had to achieve, to be able to host an international music festival.”
Roda added, however, that during their baptism of fire, luck also played a part in landing them the RHCP.
“By some stroke of luck, the band’s schedule suddenly opened up after [their booking]at the Super Bowl XLVIII on February 2 in New Jersey,” he beamed.
Besides the iconic alternative rock band, the initial line-up of local and international artists who will take turns on 7107’s stage was first announced in December 2013. They include foreign acts Kaskade, Kendrick Lamar, Empire of the Sun, Red Jumpsuit Apparatus, Natives, Kid Ink, Alvaro, Luciana, DJ Riddler and Reid Stefan; and from the local music scene, Up Dharma Down, Radio Active Sago Project, Abra and Loonie, and Spongecola, along with over 40 other established and promising solos and groups.
‘We are 7107’
Representing the number of islands in our archipelago, the 7107 International Music Festival aims to “bring the Philippines to the world.”
“It has been our personal mission to promote the Philippines, the islands, its talents, its culture and its music throughout the world,” expressed Herrera. “We are thrilled that the 7107 International Music Festival will serve as unique platform for our local artists to shine side by side with legendary performers.”
She is also convinced that the music fest will inspire local artists to “level up.” “We are hoping this  will give our local talents the inspiration, confidence and push they need to perform in other countries and in other festivals around the world.”
With talent ripe and aplenty in the Philippines, what Herrera and her group needed at during the planning stage of 7170 was a fitting venue for a music festival. More than just being a good one, the GGLC proved to be the perfect venue for the major event. Described as the “Boni–facio Global City of the North” by property vice president of sales and marketing Jeff Pradhan, the site spans over 100 hectares of open land.
Moreover, the GGLC is easily accessible via the Subic-Clark-Tarlac Expressway (SCTEx), and a mere 10 minutes from the Clark International Airport, and will surely save everyone from Metro Manila’s horrendous traffic for the two-day affair.
Finally, 7107 also seeks to boost Philippine tourism, with its buzz already attracting audiences from Taiwan, Hong Kong, Thailand, China, Indonesia, Singapore, India, Australia, Canada, Pakistan, Norway, Germany, the United States and the United Kingdom.
Gaining the support of the Department of Tourism, Promotions Board Chief Operating Officer Domingo Ramon Enerio 3rd said in a statement: “By having this international music festival that the Filipino people can own and be proud of, the Philippines will affirm its status as a music and entertainment capital in the region.”