US-based real estate brokerage franchise firm Re/Max wants to capitalize on the country’s booming real estate sector by seeking to professionalize the practice of local real estate brokers.
Establishing a Philippine franchise three years ago, Re/Max said it is poised to change the country’s real estate landscape by developing brokers/agents that are adept on local market demands and are continuously driven by providing agent training, advertising, and various motivational programs.
The global company said the real estate sector’s robust state is expected to go on through the coming years and this presents a number of challenges to real estate brokers and agents.
One of the challenges that a real estate broker may deal with, it said, is the recruitment of qualified agents, and Re/Max can be of help on this because of its multi-tiered approach in targetting and attracting winning agents.
“We’re uplifting the level of brokers here in the Philippines,” said Re/Max Philippines franchise owner Eddie Santos, citing the company’s offers of agents’ training and mentoring, business and technology tools, and a worldwide referral network for leads.
Re/Max won the title of top franchisor in the real estate category in the 2015 Franchise 500 survey of Entrepreneur magazine. This marks the 12th time in 16 years that Re/Max has been listed as such. The company was also named the leading real estate franchise in the Franchise Times’ Top 200.
Re/Max Philippines Country Manager Michelle Perlas said the company has two customers: the franchisees and the property hunters.
Company officers said Re/Max franchisees gain instant credibility and global recognition, as they operate under the winning brand.
“Nobody else in the world sells more real estate than Re/Max and this means Re/Max is a winning company that backs winners,” said Perlas.
The company offers franchisees first-rate office opening support and complete access to Re/Max’s training and support systems, which are considered the best in the industry.
Likewise, Re/Max agents have access to powerful proprietary programs like Design Center, Mainstreet, iConnect and global.remax.com.
As for property hunters, Perlas said Re/Max can offer buyers the broadest range of properties, since they cater to all markets.
She said that difference from buying a property from a certain real estate agent against a Re/Max agent is that other real estate agents often push one to buy a property that they are selling, while in Re/Max, there is a wide set of properties to choose from, so buyers, themselves, find a property to buy.
“It’s the kind of service that a Re/Max agent is able to give the customer—making sure that it is really what they need and what is right for them,” said Perlas.
The Denver-based company founded by Dave and Gail Liniger in 1973 has almost 100,000 agents in nearly 100 countries with more than 7,000 offices.