RE/MAX Philippines sets expansion before launch


Targets network growth to 200 franchises, 1,000 brokers

US-based real estate company RE/MAX (Real Estate MAXimum) aims to expand its present pool of brokers in the Philippines and provide them with professional training before the company launches its local operations officially.

The company told Manila reporters at its press launch it offers brokers various trainings that will equip and develop their skills in areas such as business management, sales and negotiation, recruitment strategies, effective communication, motivation and coaching.

RE/MAX Philippines country manager Michelle Perlas said the brand has been in the Philippines since 2012 but up until now has waited for the right time to launch its operations.

“We feel that the time is about right because the Philippine market is very ripe,” Perlas told reporters.

She said it is also the perfect time to launch its local services given that its goal of standardizing the approach to real estate is in line with the recently regulated practice of brokers by the Professional Regulatory Commission (PRC).

“RE/MAX teaches its franchisees/brokers to get to know their clients. We want them to talk to their prospects and find out what these people want versus what they need. This is how they can be effective brokers. In the end, what we will have are happy customers and that’s why we are here,” said Perlas.

Similarly, RE/MAX provides clients with more property options and guides them in choosing the property to acquire.

“There are so many real estate developments right now. If you are a consumer, you need more information and guidance. How do you know which one to choose to buy, rent or lease?”

RE/MAX’s business model has worked in around 100 countries. The global firm is present in 97 countries worldwide and has about 155,000 real estate agents.

In the Philippines it has 20 branches with about 100 brokers.

Perlas said they target to have 200 franchises in the next two years, which is expected to result in about 1,000 real estate agents.


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