NIELSEN Philippines on Friday said information and data about the ad spending of presidential and vice presidential candidates are not complete and the release of the partial report was made without its consent.
“We are aware that information and data is already circulating in the industry, however, this information is incomplete and has been released without any consent from Nielsen,” Tin Amper, Nielsen executive director for Media client service, said.
“Nielsen, as one of the several sources of the Electoral Report, works in close consultation with the relevant stakeholders in the compilation of the report,” Amper said in a statement mailed to The Manila Times.
Amper was referring to the news reports that came out recently showing Vice President Jejomar Binay of the United Natioalist Alliance (UNA) as the leading television ad spender, shelling out P595 million for TV ads from January to November 30, 2015.
Senator Grace Poe ranked second at P448 million followed by former Interior Secretary Manuel Roxas 2nd of the Liberal Party (LP) at P425 million.
The data, according to newspaper reports, was based on monitoring done by Nielsen Philippines.
Another report provided by the camp of Binay and was also attributed to the monitoring done by Nielsen showed Roxas as the overall top ad spender, paying P774 million for his ads in broadcast and print media from January to December 2015.
Binay placed second at P695 million, while Poe ranked third at P694 million.
Nielsen said its official data on advertising spend will be included in the Electoral Report of the Philippine Center for Investigative Journalism (PCIJ), which will be released in late January.
The PCIJ-Nielsen Election Report was done in coordination with the Commission on Elections (Comelec).
“As of today, data on print and radio are still being processed and verified by Nielsen, and no official release of data has been undertaken to date,” the media research firm said.
Nielsen’s Advertising Information Service (AIS) covers TV, radio, print and billboard advertising, and reports on where an ad was placed, when it was placed and provides an estimated advertising cost.
Costings are based on published rates given to Nielsen by the respective media outlets.