A United Kingdom-based online booking firm has expanded its operations in Asia as it penetrates the restaurant industry in the Philippines.
Mike Conyers, ResDiary founder said they see the potential of the Filipino restaurant industry to be more globally competitive.
To strengthen its operations in the country, Conyers said they have entered into a partnership with local tech firm Govago Inc.
He said the agreement is an important entry point into the Philippine market where the restaurant sector is on a dramatic upward trajectory.
Under the agreement, ResDiary will offer its system to more than 500 restaurants in the Philippines by 2015.
“ResDiary has worked hard to put this agreement in place. It recognizes that to maintain growth it has to target areas in which the restaurants and hospitality sector is healthy and expanding,” Conyers said in a statement.
Govago President Dennis Ng, meanwhile, said ResDiary’s system is seen to revolutionize the restaurant industry by enabling it to transition into the digital era.
“There’s a long way to go in the Filipino market to get the restaurant industry in-line with the rest of the world,” Ng said.
He added that the benefits to be gained from increased efficiency would eventually translate to increased sales.
Ng lamented that Philippine restaurants are still stuck in the dark ages to a large extent.
“I think the industry has evolved and grown and has become a bit more digitized over the past years, but the vast majority of restaurants in [the]Philippines are still using a pen and paper diary to manage their bookings,” Ng said.
According to him, in other markets such as the United States and the UK, the restaurant industry has already crossed the digital age.
Govago is a Filipino start up company whose goal is to bring new and advanced technology into the Philippines.
ResDiary, based in Glasgow, meanwhile, has a presence in over 4,500 restaurants in 17 countries, giving them the benefit of real-time booking through their websites, Facebook and Twitter as well as telephone and walk-in booking.
For only a P2,500-monthly fee, Philippine restaurants will no longer have to contend with missed phone reservations and unanswered emails. The system would also lead to the elimination of handwritten bookings.
The ResDiary system will allow floor staff to efficiently manage tables with the help of an improved table graphic, while sharing information about their customers’ dining preferences.
By having a more efficient and effective system and a more organized and online-based customer profile, restaurants can expect higher business returns.
The system can be accessed through the iPad or Android-based smartphones.
Govago is also presently negotiating with a Singaporean technology company to introduce a system that will improve Philippine transportation through innovative technology.