Revilla seeks ban on milk ads

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Rep. Lani Mercado-Revilla of Cavite wants a ban on advertisements for infant formula and milk products for babies up to 24 months to promote breastfeeding.

On Wednesday, she filed House Bill 105 or the Breastfeeding Promotion and Breast milk Substitute Regulation Act which seeks to inform and educate women on the advantages and benefits of breastfeeding.

“Considering that breast milk is the best form of nutrition for infants, it is essential that more women exclusively breast feed their infants so that children will grow up physically, emotionally and mentally healthy,” Revilla said.

She added that breast milk is the safest way to feed infants because it contains nutrients needed and antibodies that serve as protection from common illness.

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“Breast feeding promotes a stronger bond between the mother and child. Women who exclusively breastfeed their infants also benefit from the practice because it prevents menstruation which is a natural form of birth control, reduces risk of breast and ovarian cancer and helps them to return to their pre-pregnancy weight faster, and lower cases of obesity,” Revilla said.

The measure also requires rooming-in and the putting up of breastfeeding stations in institutions and public places as well as the establishment of human milk banks.

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