Revisiting keratin

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Women who are obsessed with beautiful hair continue to patronize keratin renewal treatments

Women who are obsessed with beautiful hair continue to patronize keratin renewal treatments

What’s new and safe in renewal treatments
Keratin is a structural key component that bonds the hair’s cuticle, cortex and medulla layers. As a fibrous and essential protein, its depletion basically means hair becomes more prone to damages, ranging from breakage to dullness.

Awareness of keratin’s importance on overall hair health has resulted to the rise in salon keratin treatments over the last several years, specifically the popular Brazilian blowout that results in straight and smooth hair. However the said treatment has also caused much controversy with reports on the Internet on its harmful effects.

Harper’s Bazaar for one, said: “According to the US Food and Drug Administration (FDA), the treatment [Brazilian blowout] is a potential health hazard—both for those getting and administering them. The biggest concern centers around formulas that contain formaldehyde as well as or only methylene glycol (a compound that can turn into the former if the right chemical reaction is set up in a formula, like that of some hair straightening treatments), both of which are known carcinogens.”

But as frightening as all that reads, women who are obsessed with beautiful manes, continue to patronize keratin renewal treatments. Fortunately for Filipinas, there are two haircare brands that offer not just safe but also high-end keratin products and services in the Philippines. These are Keratin Complex and Kerastase Paris.


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