Richard Yap stepped up his fight against domestic violence by accepting the ambassadorship for Avon’s Speak Out Against Domestic Violence (SOADV) campaign for the second consecutive year.
“The issue of violence against women has been kept behind closed doors long enough,” Yap said. “Men can be victims of partner violence, too, but the vast majority of those affected are women, making this a vital issue for women and families worldwide.”
Yap is one with Avon in strengthening its efforts to end domestic violence against women through SOADV, which has helped raise funds, build awareness, educate, prevent, and maintain victim support programs since its inception in 2004.
He added, “All of us—men and women alike—must band together to end this injustice. I invite all of you to join us in giving a voice to victims. Through our collaborative and relentless campaigning, we can break this cycle now.”
For her part, Avon Philippines’ General Manager Emie Aguilar-Nierves expressed, “One in three women worldwide is affected by domestic and partner violence. This is an alarming statistic, yet so many women in the Philippines refrain from speaking out.”
According to her, one good way to address violence against women is by maintaining hotline numbers throughout the country, which Avon helps maintain.
Their dedicated NGO partners include Women’s Crisis Center in Manila, Gender Watch Against Violence and Exploitation in Dumaguete, ING Makababaying Aksyon Foundation in Pampanga, and the Legal Center for Women and Children in Davao.
She also encouraged Filipinos to support Avon’s cause by purchasing Avon’s Skin So Soft lotion. For every bottle sold, a portion of the sales will go to the above-mentioned partners.