THE country’s two biggest networks continued their ratings rivalry in November, with both claiming top viewership based on their respective audience measurement providers.
ABS-CBN on Tuesday said that based on Kantar Media figures, it recorded 46 percent average audience share nationwide, 12 points higher than GMA’s audience share.
GMA, on the other hand, said on Sunday that its average total day people audience share reached 43.2 percent versus the rival network’s 38.2 percent, based on data from Nielsen TV Audience Measurement.
ABS-CBN, also called the Kapamilya network, said it kept the lead in all time blocks. It said that in the primetime block (6 p.m. to 12 a.m) it posted an average share of 51 percent compared to GMA’s 32 percent; in the morning block (6 a.m. to 12 noon) it recorded an average audience share of 41 percent versus GMA’s 31 percent; in the noontime block (12 noon to 3 p.m.) it got 47 percent compared to the rival network’s 34 percent; and in the afternoon block (3 p.m. to 6 p. m.) where it had 42 percent, or 2 percent higher than GMA’s.
In total day lead, ABS-CBN said it also ruled in other areas such as Total Luzon where it registered 44 percent versus GMA’s 35 percent; in Total Visayas with 54 percent versus GMA’s 27 percent; and in Total Mindanao with 49 percent versus GMA’s 34 percent.
Meanwhile, based on Nielsen’s NUTAM data, GMA said it remained the dominant player across all time blocks.
GMA, known as the Kapuso network, said its primetime block data showed 42.1 percent people audience share, higher than ABS-CBN’s 40.8 percent; its afternoon block got 47 percent versus the other network’s 36.2 percent; while its morning block recorded 38.8 percent versus the 35.9 percent of the Kapamilya network.
GMA also stressed its lead in Mega Manila, where it had 51.1 percent total day people audience share compared to ABS-CBN’s 28.5 percent.
Moreover, in Urban Luzon, the Kapuso network generated a total day people audience share of 48.8 percent, beating ABS-CBN’s 32.6 percent.