• Robinsons Magnolia – a year later


    More good times and memories made

    The mixed-use development is truly a work of art

    The mixed-use development is truly a work of art

    THe good times go on in what was known as the place where the Magnolia Ice Cream House once stood.  While the property was well known in the 1970s as a happy place where families and friends congregated over delectable ice cream concoctions, it is now the setting for delicious dining, great shopping, family fun and entertainment.

    As it marks its first year of its new incarnation as a highly successful mall project for Robinsons Land Corp. (RLC), Robinsons Magnolia Mall, the auspicious landmark in New Manila  has gained high status among its loyal patrons and shoppers as a  joyful place where unforgettable memories are made.

    Just as it was in the 1970s, Magnolia’s year-old incarnation continues to draw families and good memories

    Just as it was in the 1970s, Magnolia’s year-old incarnation continues to draw families and good memories

    Top mix-used development
    The Robinsons Magnolia mall is a key commercial and lifestyle component located within a five-hectare mixed-use project that includes four residential towers. Owned and developed by RLC, the underlying vision of the entire development is to weave the classic Magnolia Ice Cream experience with a fresh outlook on green building practices. As such, both mall spaces and residential amenities feature open spaces that nurture interactions, family bonding, and group activities.

    The mall’s overall design involves the application of energy-saving building systems as well as intelligent planning of the natural outdoor environment to encourage opportunities for recreation, relaxation and relationships. To integrate the sentimental value of the place, an ice cream house stands in the plaza between the mall and the residential towers.

    Safety is a top priority for the family destination

    Safety is a top priority for the family destination

    To be able to come up with the distinctive project, RLC commissioned global design firm RTKL for the Magnolia Town Center master plan. Respected Philippine architectural firms Jonathan O. Gan & Associates and ASYA Design Partner were responsible for the design of the mall and residential condominium, respectively.

    Robinsons Magnolia is a successful melding of the relaxing ambience of an outdoor setting and the cool comforts of sleek interior spaces. Indoors, the mall boasts of a grand entrance lobby, and spacious hallways that lead to a four-level al fresco area that overlooks The Plaza, a lushly landscaped open space dotted with water features and an area for live entertainment. The Plaza is where the new Magnolia Flavor Ice Cream House and Starbucks Coffee can be found.

    Robinsons Magnolia is located in the corner of Aurora Boulevard and Hemady Streets in New Manila. The area is easily accessible for both residents of Quezon City, Greenhills, San Juan and Manila.

    There’s something for everyone, every day

    There’s something for everyone, every day

    Shopping galore
    The wonderful variety of stores at Robinsons Magnolia has continued to grow over the past year, satisfying shoppers of all ages and interests. For clothing and accessories.

    Now open for the fashionistas are US brands Aeropostale, Penguin and Gap; English brands Ben Sherman, Topshop/Topman, Miss Selfridge, Fred Perry and Dorothy Perkins; as well as European brands Promod, Mango and Lacoste.

    Specialty shops like Healthy Options, Mothercare. Bow & Wow, Dimensione Muji, Make Room & More and Howards Storage World, and PowerMac are also up and running.

    Delicious dining
    As a family destination, dining establishments at the mall have doubled since a year ago, with such additions as Cyma, the Clubhouse, Jamba Juice, UCC Coffee, Conti’s, Miso-Ten Ramen House, Mishohana, Pasteleria La Terraza, Tully’s Coffee and Mesa.

    Up and coming  
    Making sure to keep their visitors happy, mall-goers can look forward to more shopping and dining options in the coming months. Stores that are set to open soon are G2000, the clothing brand featuring upscale and urban-career styles for men and women; Lacoste Footwear with its selection of footwear designs for men, women and children, both for daily life and on sports field use; and the eponymous shoe brand Charles & Keith.

    New to the Philippine market is Shana, currently the fastest growing fashion concept in Spain with over 200 stores. The new brand by Inditex Group provides clothing and accessories for young women.

    Notably, Lexus Boutique will open its first lifestyle car boutique in Robinsons Magnolia. Lexus is the luxury vehicle division of Toyota Motor Corp., and car aficionados would be interested to know that the boutique will showcase new models of Lexus cars as well as the latest car accessories.

    Among the food outlets that are set to open are Gaucho (a bar and restaurant  with Argentinean flavor conceptualized by CAV’s group headed by chef Markus Gfeller), and Pazzo Rollio (a modern, casual and hip restaurant setting that serves a unique signature Italian thin-crust rolled pizzas.)

    Birthday treats
    To celebrate the mall’s first birthday, RLC has organized weekly shows for the whole month of August, beginning with multi-awarded singer Jed Madela’s album tour on August 11, and the Easy Rock After Work Mall Tour on August 16.


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