• Robredo biggest ad spender: P237.2M

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    Despite her claim that she has no money to fund her campaign, Camarines Sur Rep. Leni Robredo emerged as the biggest advertising spender among the six vice presidential bets.

    A report by the Philippine Center for Investigative Journalism that quoted Nielsen Media’s monitoring data said Robredo had spent P237.2 million since the start of the campaign period in February until the end of March.

    The P237.2 million advertising expense also covered ads with Liberal Party presidential bet Manuel Roxas 2nd. The money is equivalent to 43.63 percent of the allowed amount for her entire campaign.

    Under the rules of the Commission on Elections, a presidential and vice presidential candidate are each allowed to spend P10 for each registered voter. With 54,363,844 voters, the spending limit for those running for President and Vice President is P543,638,440.

    Robredo claims to be one of the poorest members of the House of Representatives, declaring a net worth of P8 million in her 2014 Statement of Assets, Liabilities and Net Worth (SALN).

    The second biggest ad spender is Sen. Francis Escudero with P236.2 million. He was followed by Sen. Allan Peter Cayetano, who spent P172.4 million for his ad placements.

    Escudero claimed to have only P6 million in his 2014 SALN while Cayetano declared a net worth of P23.3 million in his 2014 SALN.

    On the other hand, Sen. Ferdinand “Bongbong” Marcos Jr. spent P42.84 million or a mere six percent of the allowed total ad spending during the same period.

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    4 Comments

    1. Wow ha biggest spender si Robredo. Did not see that coming, akala ko si Chiz. Mukang buhos lahat ng funds ng LP kay Leni, she might be the only one who can keep them out of prison eh dahil mukang siya lang ang may pag asa. kaya pala mukang iniwan na sa ere si Roxas, LP might already have given up on him.

    2. Unfair to Robredo by highighting her P237.2 milion expenses, and much deeper in the middle of story the second placer spent P236.2 million. This a story should be taught to cadet and cub reporter. How to beat out of simple statistics some passable stories under the chief editor’s tired attention.

    3. Pakitang tao lang ni bongbong yan na wala syang pera sino ba naman maniniwala sa kanya? Hindi sya sa advertisement naka focus kundi sa mga perang pinamimigay nya kasi di naman yan naka lista.

    4. A bronze cannot be transformed into gold by advertising. It’s still a bronze even if you paid gold for the non-stop advertisement. I think there’s no substitute for performance and BBM is a performer.This debunks conventional notion that advertising translate to vote-getting and that the Marcoses is using money to remain popular.