Edward Bernays, one of the most influential pioneers of PR in America and double nephew of Sigmund Freud, said that PR deals with reality, not images. In his definition, “Public Relations was about fashioning and projecting credible rendition of reality.”

PR stories advance and promote special interests both in positive and negative fashion. In the positive, the subject is projected in the best light possible. Every conceivable virtue, no matter how insignificant, is highlighted, oftentimes to the extent of portraying the client or subject individual as God’s gift to mankind.

Premium + Digital Edition

Ad-free access


P 80 per month
(billed annually at P 960)
  • Unlimited ad-free access to website articles
  • Limited offer: Subscribe today and get digital edition access for free (accessible with up to 3 devices)

TRY FREE FOR 14 DAYS
See details
See details