eye_lashes20150226Benefit Cosmetics is famous for its girly and quirky branding. But more than the eye-catching appeal of its packaging and fun recallable labels, the cosmetics company from San Francisco, California is also globally recognized innovator in solving everyday beauty dilemmas.

The brand’s latest eureka has been developed in response to a serious complaint among countless women of thin, sparse, and downward-pointing eyelashes. The biological situation prevents them from applying mascara, even with such miracle working products such as Benefit’s noted They’re Real mascara, named America’s “No.1 Prestige Mascara” by Beauty Trends US.

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