The British ultra-luxury carmaker has digitally unveiled the Dawn, a new four-seater drophead that promises to be the sexiest, most social Rolls Royce ever made.
The global debut from the Rolls Royce factory in Goodwood, England, was broadcasted live in the country by Rolls Royce Cars Manila at the Manila Peninsula Hotel in Makati City.
The car carries the namesake of the Silver Dawn drophead, a rare coachbuilt classic in which 28 were produced between 1950 and 1954.
“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. It will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots,” Rolls Royce CEO Torsten Müller-Ötvös said in a statement.
The car will be featured in the flesh in the upcoming International Auto Show (IAA) in Frankfurt Germany in late September.
Not a Wraith drophead
Rolls Royce said in a statement that although the design bears similarities to the Wraith, the automaker insisted that is not “a Wraith drophead.”
80% of the body panels are new to accommodate a four-seater convertible platform, which is highlighted with a 53mm longer front end and a slightly larger rear that follows the ‘boat tail’ design which is prevalent in modern Rolls Royce convertibles.
The automaker said that with the changes, the car would look just as sexy with the roof down.
A specially-designed tailor made fabric roof was made to completely block wind noise, making it not only as quiet as its hardtop brother, the Wraith, but also the quietest in its class. The roof canopy wraps around the rear seats and down over the window tops, making the roofline low. The roof can be operated in 22 seconds. Also, the wood used in the roof deck can be individually customised by the client, following the bespoke nature of the brand.
Open the signature coach doors, and inside, you will find that it is awash with hi-tech gizmos, immense luxury and comfort, like a private lounge. Four separate leather clad bucket seats allow extreme comfort, while emphasizing “energetic, yet elegant intent and sense of purpose of the car.” 16 bespoke-tuned speakers all around provide a sense of live entertainment in the cabin.
Powering the Dawn is the same 6.6 litre twin-turbo petrol V12 developing 563hp at 5250 revolutions per minute (which is 60hp less than the Wraith), and 780Nm of torque at 1500rpm, mated to an 8-speed ZF automatic transmission. The transmission also features the same Satellite-Aided Transmission system found in the Wraith as standard, using GPS data to detect corners and anticipating the best suited gear based on corner severity and driving style, as if the car is completely “reading” the road.
Dawn on the local shores?
Rolls Royce official distributor and Autohub Group president Willy Tee Ten said in an interview that they will accept orders for the Dawn next year, with the first units arriving in the first quarter of 2017. He added that the Dawn will signify a continuous progress for the luxury car market.
“As long as the economy’s good, Rolls Royce is here to stay. We just hope that the next President is good enough to continue the growth of the economy, then that will be not only good for Rolls Royce but also for any brand,” he said.