Administration candidate Manuel “Mar” Roxas 2nd of the Liberal Party (LP) will jumpstart his presidential campaign by paying tribute to where his political career started: Capiz.
Roxas is expected to be joined by his top endorser—President Benigno Aquino 3rd—for his campaign opening salvo Tuesday at the Capiz Gym at 10 am.
Capiz is far from the most vote-rich provinces in the coming polls, with less than half a million registered voters. But it will be an emotional kick-off for the ruling party’s presidential bet.
Roxas started his political career in 1993 as a representative of Capiz, taking on the role of politician after his younger brother, former Capiz Representative Gerardo “Dinggoy” Roxas, Jr, died of cancer.
The capital of the province, Roxas City, is a tribute to the LP standard-bearer’s grandfather and namesake, the late president Manuel Roxas.
He eventually became a House Majority Leader, a Secretary of Department of Trade and Industry, a senator, and secretary of the Department of Transportation and Communications and Department of Interior and Local Government.
After lunch, Roxas will go on a motorcade to Iloilo, before a short stop at Passi City, the largest City in Iloilo in terms of land area, population and income.
Another campaign launch will again be staged at 5 p.m. in Iloilo City. Iloilo is the home province of LP vice chair Senate President Franklin Drilon.
Roxas is the only presidential candidate with two sets of campaign launches, and it is for a good reason according to his campaign spokesman, Akbayan Rep. Ibarra Gutierrez.
“He wants to start the campaign by going back to his roots—the hometown where he first started his career in public service,” Gutierrez said.
“The event in Iloilo City—the major urban center in Panay—is also a tribute to Mar’s Ilonggo roots. It’s indicative of the fact that, as he moves forward on what is possibly the most important journey of his public, professional life, he does so with a clear remembrance and recognition of his past, his roots, his origins,” he added.
Aquino ‘s presence in the kick-off and his support during the entire stretch of the campaign is seen as crucial for the LP-led coalition’s bets.
The “Daang Matuwid” coalition’s campaign is hinged on the promise of continuing and strengthening the programs and reforms of Aquino’s administration.
“Daang Matuwid” is the LP’s tagline for good governance, transparency, and anti-corruption platform.
The President earlier said he would go all-out in campaign for his anointed candidates.