• Roxas should explain TV ads – Zarate


    Bayan Muna Rep. Carlos Isagani Zarate wants Interior Secretary Manuel “Mar” Roxas 2nd to explain to the public the source of his campaign ads on television.

    In the television ads, Roxas explained the supposed correctness and achievements of the Aquino administration’s “Tuwid na Daan” (straight path) and the need for its continuance in the next six years.

    A 15-second TV ad on prime¬time may cost P250,000.

    Roxas was recently declared the standard bearer of the Liberal Party for next year’s elections.

    “Sec. Roxas’ recent high profile media campaign led to a lot of questions [such as]is he using personal funds? If not, which fund did it come from? From his department’s bud-get? He [needs]to answer all these for transparency purposes,” Zarate said.

    He stressed the need for Roxas to explain the sources of his campaign funds, noting that the budget of the Department of Interior and Local Government (DILG) this year ballooned to P104.5 billion from P100.2 billion in 2014.

    “The 2015 budget was described as an elections budget, as it was padded here and there to provide the administration substantial fuel for their campaign train,” Zarate said in a statement.

    “It seems that they are really bent on building up a more masa image for Mar Roxas, as his face is conspicuous on TV morning shows and with all his campaign ads on TV. But it makes us wonder where Mar Roxas is pulling all the money from. Fifteen seconds on a primetime commercial spot can go upwards from P250,000, while 30 seconds on TV can go upwards from half a million. His TV placements early in the game makes questioning his fund sources a valid point,” he added.


    Please follow our commenting guidelines.

    Comments are closed.