Royal Brunei Airlines appoints new agent in PH

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Royal Brunei Airlines (RB) introduced Avia-RH Inc. as its new general sales agent (GSA) in the Philippines, as it launched its global rebranding here on Tuesday.

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“We are delighted to mark the launch of our rebranding in Manila with the appointment of Avia-RH as GSA,” said RB deputy chairman Dermot Mannion.

According to aviation market think-tank CAPA Centre for Aviation, RB seems to have concluded a five-year restructuring phase that aimed to recover from its losses prior to 2011, and is about to begin a new five-year plan.

“RB is now following a boutique full-service carrier model, aiming to carve out a niche in the intensely competitive Southeast Asian marketplace,” CAPA said.

The government-owned flag carrier of the Sultanate of Brunei, RB has been operating for 40 years with flights to 15 cities, namely: Singapore, Kota Kinabalu, Hong Kong, Manila, Bangkok, Kuala Lumpur, Jakarta, Dubai, London, Jeddah, Bali, Surabaya, Shanghai, Ho Chi Minh, Melbourne.

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